Shanghai and Hong Kong, China, February 10, 2021 – Welkin, a China-focused mid-market growth equity investment firm, today announced that it has completed a significant investment in Htrip Information Technology (“Htrip”), a provider of a hospitality-focused SaaS solutions that is using cloud and IOT technologies to help hotel operators digitize the hotel guest experience. Welkin led and was the sole institutional investor in this latest round of financing in Htrip.
Htrip was founded in 2016 and has since grown into China’s leading hospitality-focused SaaS platform. Today, over a million hotel rooms nationwide are connected to Htrip’s proprietary platform. Through its tech-enabled offerings, the company helps over 50 of the top 100 hotel chains in China – including Accor, Marriott, Sheraton, Plateno, and 7 Days Inn – to efficiently and effectively deliver services and content to hotel guests through connected TVs and mobile devices.
“We’re excited to partner with Htrip to support its growth as it expands its solutions offerings and connected hotel room network,” said Robert Li, Principal at Welkin. “Htrip’s SaaS platform connects content and services to the traveler demographic and has demonstrated its value to hotel operators by its rapid adoption by leading chains. The company’s highly experienced management team has built a world-class, scalable platform that benefits hotel guests, hotel operators, service providers, and content owners alike.”
With this latest round of funding, Htrip will continue to build its SaaS platform and strategic partnerships to create solutions for hotel operators, businesses, and content providers, to better connect and engage with hotel guests and further digitize guest experiences.
Welkin focuses on investing in the digital transformation of traditional industries as one of its core investment themes. The investment in Htrip represents Welkin’s fifth investment in tech-enabled enterprise solutions, following its investment in Xinzailing in 2018, Tianxia Technology and ALOG Technology in 2017, and Tuhu Auto Services in 2015.
About Welkin
Welkin is a China-focused mid-market growth equity investment firm with a distinguished family heritage and strong entrepreneurial roots. Founded in 2009, Welkin invests in niche-leading, growth stage companies in China on behalf of global institutional investors and the firm’s employees. Welkin deploys its local resources, industry knowledge, and operating expertise, to drive impactful value creation and help companies achieve their full growth potential. For more information, please visit www.welkincapital.com
About Htrip
Htrip is China’s leading hospitality engagement platform, targeting the highly sought-after traveler demographic. The company’s interactive cloud-based SaaS solution is delivered through big screen smart TVs. The platform transforms offline hotel rooms into a connected consumer engagement platform: providing interactive hotel services, while also connecting third-party advertisers, content providers, and travel services. Founded in 2016, Htrip is based in Guangzhou. To learn more, please visit www.htrip.tv.
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