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Shanghai and Hong Kong, China, April 27, 2017 – Welkin, a China-focused mid-market growth equity investment firm, today announced that it has completed a significant investment in ALOG Technology (“ALOG”), a smart warehouse operator specialized in domestic and cross-border e-commerce logistics. Welkin led and was the sole institutional investor in this latest round of Series C financing in ALOG.

Founded in 2004, ALOG provides outsourced warehouse management services and turnkey supply chain management solutions that are tailor-made for the needs of e-commerce merchants based in China and abroad. The company operates more than 75 modern, intelligent, and automated fulfillment centers in 39 cities in 6 countries.

“We’re excited to partner with ALOG as it continues to expand its smart warehousing and logistics solutions to serve the growing domestic and cross-border e-commerce industries,” said Jiang Pu, Managing Director at Welkin. “ALOG’s smart warehouses use artificial intelligence and robotic technologies to enhance efficiency and lower costs for customers, and the company is already a trusted operator for some of the largest e-commerce merchants in China.”

With this latest round of funding, ALOG will expand its smart warehousing solutions to serve a wider set of domestic and overseas customers.

Welkin focuses on investing in the digital transformation of traditional industries as one of its core investment themes. The investment in ALOG represents Welkin’s second investment in tech-enabled enterprise solutions, following its investment in Tuhu, a provider of tech-enabled auto aftermarket services and supply chain solutions, in 2015.

About Welkin

Welkin is a China-focused mid-market growth equity investment firm with a distinguished family heritage and strong entrepreneurial roots. Founded in 2009, Welkin invests in niche-leading, growth stage companies in China on behalf of global institutional investors and the firm’s employees. Welkin deploys its local resources, industry knowledge, and operating expertise, to drive impactful value creation and help companies achieve their full growth potential. For more information, please visit

About ALOG

ALOG is the leading e-commerce third-party logistics service provider in China. Founded in 2004 and headquartered in Hangzhou, ALOG provides outsourced warehouse management services and turnkey supply chain management solutions for major e-commerce companies such as Alibaba’s Tmall Supermarket and Cainiao. To learn more, please visit ALOG’s website at

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